Ratvertising
Ratvertising is a satirical mockumentary disguised as a scientific behavioral study of a rare species of creative rodents, ratvertisers, working under simulated advertising agency conditions. Created entirely with AI, the film offers a biting critique of agency culture: relentless stress, burnout, and the obsession with productivity at all costs. At a time when artificial intelligence is seen as a threat to many creatives, Ratvertising flips the script, using AI not to replace, but to expose. And it asks a veiled question. Does AI risk making us even more productive... and therefore more enslaved?
- English (US)
